So, you have launched a product? Congratulations!
Now, it’s time to fetch customers.
By this point, you must have various plans in your mind. To grow your business is not an easy task. There are lots of things associated with it. Your every single penny counts. What if I tell you that you can hack your growth? Yes, I can see your eyes twinkling. Well, growth hacking is not a new term; people who are known as growth hackers are clever enough and finds a strategy which is more concerned with achieving an objective than following a prescribed process. It is being done by many people and is designed to acquire and retain the customers.
The need to reach a larger audience in a short amount of time is what has led to ‘Growth Hacking’. This strategy is mostly done by startups to get success and rapid growth.
Growth Hacking grew up in the world of startups, where young businesses had to find ways to get above the noise with little budgets, and put the product at the center of their world. It is being practiced my most new companies; because growth hacking requires a certain level of creativity, critical thinking, and unique applications.
If you are an early startup company and looking for rapid growth for your business, then you are at the right place and by the time you will reach at the end of this article you will get to know the techniques of how to be at the top with some growth hacking techniques.
The term “growth hacking” was coined by Sean Ellis, the founder, and CEO of Growth Hackers which says
“A growth hacker is a person whose true north is growth”.
Well, a successful growth hacker only leads your business to grow more.
Some Unbeatable Growth Hacks for Startup Companies are:
Seek Platform Hiking or Get Endorsed
A Platform hiking or getting endorsed by someone to whom the public loves and trust, gives you a huge benefit and makes your advertising easier. This is a great way to grow your business. Try to find a way to work with other relevant platforms, businesses, products, or services.
The best example for platform hiking is a YouTube. Why Youtube got so big, so quickly!? YouTube was created by three former PayPal employees – Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. In November 2006, it was bought by Google for US$1.65 billion. Now, YouTube operates as one of the google subsidiaries. Today, YouTube enjoys traffic from over one billion users and is without a doubt one of the largest, most successful startups of our time.
Create Buzz before launching your product
Now, creating buzz before launching a product fosters more excitement among people and peoples waits for that product to get launched. There are various mediums from which you can create buzz.
Like any Social Media or Emails!! These are the best thing that has happened to the Internet. They are economical and you don’t have to spend a hefty amount of money to get your product advertised. Every person now has an email account whether that person is on social media or not. It remains the most personal method for communication with 2.6 million users worldwide. You can do your marketing of the product through these easily and conveniently. This is done easily and you don’t have to press hard on people to know about your product.
Occupy Your Visitors and Convert them to Leads
Try to appeal all your visitors who have come to your website. You need to realize that those who just visit your website are not necessarily that they buy your product. There has to be some appealing and engaging thing that they think they want to invest their time on. Therefore, it is essential to focus on engagement. Among all the hacking strategies, the creation of your website and what you are offering should work magic. And when you have grabbed that, acquire them and convert them to leads.
How?? You need to focus on three things to convert your visitors to leads:
ACTION: Like, your customers cannot resist taking action, unless they sign up to become a lead. This will create your customer to become your permanent customer and here, you gain a lead! 🙂
RESULTS: The content you create increases the success rate of your prospects and proves that “yes you can do it !”.
CONFIDENCE: The prospects convert to sales based on trust you create to your customers with positive results.
These are some growth hacking strategies which are indisputably manageable, which you can adopt for your new startup companies.
Startup acquires a growth hacking mindset and focuses on crafting a data-driven marketing strategy. As you keep going through fast iterations and optimize your product, you’ll learn a lot about your customers and soon uncover sustainable rapid growth.