According to the research, 75% people get closer to your business or services just going through the articles that demonstrate the subject-matter not the advertising. Though consumers today strongly repel the ‘hard sell’ but have strong appetite for quality information. This raises the demand of ‘content marketing’ among businesses to help them make their business unique.
Some organizations rely on other companies for the content promotion of their business whereas some do it itself. But it is seen that many questions scratch the mind of content marketers. Here are some most discussed questions that usually cover everyone inside the confusion wall.
Can it be used for B2B and B2C?
It can be used for both. Initially it was used by B2B only as they target over the informative data but nowadays B2C are also emphasizing over it to deliver customers the relevant information about their services or products.
How to calculate the audience value?
The over-flow in content marketing gives no guarantee of company’s growth. To gain the lead generation, an enterprise must have a clear idea about what content the audience are actually interested in. The best way to find out this data is analyzing the previous records and feedbacks by the past customers as the same problem will be raised by the new clients. Also, you can share an email with questionnaire asking the topics they are interested to know more.
How to start content marketing?
At first, ask your customers about the sources where they are getting information about your services and then try to engage consumers there giving valuable and tactic-bounded blogs. As Facebook nowadays is very prevalent and people might try to collect information from here hence you must provide informative and relevant posts that value to the audience.
Is content marketing an intelligent investment or not?
I would promptly say ‘yes’ in answer. But yeah, just creating a number of contents can never push your business towards lead conversion as the Internet is already full of informations. If you come up with value-based, relevant, authentic and informative posts to get the attention of readers then assuredly content marketing would make a hard foundation for your business benefit. Also, it is the cheapest way to broadcast the information.
Is content marketing an independent marketing weapon?
No, it can be implemented with other marketing techniques. The very first objective of the organization is plotting the goal setting that benefits the business, thereafter, the effective and informative contents are developed for the marketing so it can help to meet the revenue target.
What should be the content tone?
There is no certain concept of content tone. Only thing you should keep in your mind is setting up a tune between your business and customers means always demonstrate you services in such tone so that reader can go on reading your content interestingly.
Should each product, service or department needs individual content marketing?
No, there is no such hard-and-fast rule that each module needs to implement a unique content promotion strategy. It’s absolutely up to your comfort and flexibility.