David Friedberg, founder of Weatherbills said this about Cold Calling,
“Cold Calling is something that’s pretty critical and something you can’t be afraid to do if you are dealing with customers. You have to do it to understand what your customers want.”
Cold Calling is traditionally an early stage in the selling process and as well as an important stage too. It refers to the first call made to the prospective customer without an appointment or an invitation at commercial premises. This is referred to as ‘Cold’ because the customer is not aware of the call and is done just without the information.
Some say that cold calling is dead but still many people make their revenue through it. When a salesperson makes a call to a prospective customer without any prior permission or can be understood as ‘door-knocking’. Like, when a person knocks the door, one doesn’t know who is the person? or what is his purpose? The same way is how ‘Cold Calling’ is done.
Following are the Steps which a Salesperson has to keep in mind when he is about to make a ‘Cold Call’:
Step # 1 : Arrange an Agreeable time to chat
When you are about to make a call to the prospect, make sure that is the right time to chat and obtain his permission before you start any conversation.
Step # 2 : Outline the Conversation
Now, when you have finally made the call, make an outline of the conversation, i.e. brainstorm each path you are going to take to reach the goal. What things you are going to say to attract your customer in the first call itself, you have to be prepared beforehand by doing research.
Step # 3 : Reach your Potential Lead
By marking the above steps, you can easily achieve your potential lead. If the caller is interested, be careful in what you are saying this could make him your potential customer.
These basic instructions need to be followed to make your Cold Call into Potential Lead.
Finally, when you attained your lead you could move out in a relax way. This Cold Calling can be a great tool in generating the Lead.
Check out 5 ways on How and why a Cold Calling can be a great tool in Generating Lead with various benefits:
- Secures your Time:
The decision maker today are very busy which a cold calling has helped in securing that. When you make a cold call to your potential customer after doing various research, you just not utilize your time but also your customer time too.
This can be a great way in attracting your customer as they know that you are not wasting their time but coming straight to the point.
- Identifies the Target and builds customer:
‘Do your Homework’ i.e. When you decide to make a call to the customer, research their needs and write points before you pick up your phone, this helps you in identify the target more easily. Cold Calling done in right way can create and help you in building customers for a longer time.
Your target in building the customer can be brought off through Cold Calling.
- Obtains the Insight:
Think why your response rates are low? Maybe you’re reaching the wrong people or perhaps your message was confusing or irrelevant.
Try to obtain awareness and every detail of your caller before dialing the number and after getting ensured that the other person is interested in talking to you or about the offer you are offering. It gives the opportunity to open up the conversation straight away with questioning and gain insight into what is truly important to the customer.
- The Quickest way of making things possible and feasible:
A Cold Call is short and quick and a great way to closing up the deals faster. This might come as a surprise to the sales person but yes, when done in right manner i.e. when you are successful in reaching your potential customers who are interested in using your product or service, then an effective cold calling can be your way out.
It also helps in giving you instant feedback from your customers irrespective of the distance or location problem.
- Generates new business connection:
A Cold Calling might not be the best way to open new connections but it can offer a way to create contacts and build customer and can act as a medium to strengthen your relationship with customers. You can easily make a local, national, and international call and keep in touch with various people all over the world keeping aside the cost which is negligible in comparison to the benefit you get after making such calls.
Therefore, a successful and well-researched cold calling can result in boosting your sale records and forming new customers and business connections.
Having these wonderful benefits, Cold Calling is definitely a boon to your business and doing it in your business may prove beneficial and successful.
Cold Calling looked unusual and uncomfortable at the beginning but if done properly, it can bring leads in abundance and boost your sales.