The people of today’s generation have the luxury to use the internet for improved awareness about a business and its product. This has not only compelled the business world to grow their presence in the online world. The website is a crucial part of this strategy which could create a nice perception within minutes. It not only brings more customer to your business but can smartly convert them too. Not an easy task, at least not unless you increase user engagement.
Let your visitor’s sink in your business. Your website should not just be the platform to showcase your business attributes but much more than that. It can be a perfect blessing in disguise if you can not only grab the details of the visitor but also make increase the likelihood of conversion by a significant margin. This might look impossible at once but when delving deeper into the details and you will see it more than just a wild hope.
Many businesses already leverage their website to extract impressive growth within a short period of time. If you doubt the compatibility of your business to be done through your website, you are probably kidding but yourself. There is nothing complicated that a website could turn out if you actually use it strategically.
User Engagement Tools – For Hospitable Business Websites
If you believe that exaggerations and buttering can help your business attract more customers, then you are not aware of reality. But being blunt enough, I have found many business websites nothing more than a bundle of self-acclaimed appreciations of their business legend (which often turns out fake). I don’t know what’s the logic that these businesses use while building their websites. Do they themselves follow the same routine while taking decisions on a purchase? When you yourself don’t like to purchase like that then how come you expect this from the second person.
User Engagement Tools – These are specially designed tools for enhancing a business website to make it more appealing and obvious as the name suggests, engaging. You should always respect the fact that every visitor visiting your website is also a potential customer of yours. Therefore, you have to make sure that each one of them is treated with diligent attention. Everyone loves being special and your visitors are no different than all others. In fact, they are amongst those others.
The user engagement tools work on a very basic principle. It simply aims to show hospitality and privilege that any customer looks for in any business before making a purchase. This includes a set of tools that customize the website experience to make it more enticing and presentable way.
How User Engagement Converts?
Most of the User Engagement tools are dedicated to serving a specific purpose. These purposes are very squarely targeted to catch the eyes of customers before they try to escape from your website. The content and graphics showcased in such tools appear more extravagant than a usual website happens to be. This makes a nice platform for your visitor to get involved and be responsive enough throughout his stay on your website.
There are many factors which make User Engagement helpful in increasing the number of conversions. Let us go through those factors for understanding the impact.
Exit Intent Popup Helps Reduce Bounce Rate
First and foremost, a business has the uphill task to retain its visitor because most number of visitors landing on a website bounce further ahead without even spending half of a minute. Yes, more than 70% visitors who land on a lead generation website are most likely going to bounce away within first few seconds. The most probable reason why they do so is that they don’t find any particularly relevant from the overview. It is more of an assumption based act rather than being a reasonable action.
Exit intent popup is specifically designed to ensure that most number of visitors who try to elope as soon as they arrive, feel compelled to reconsider visiting website for once. As a visitor tries to flee away, a very enticing pop up with a real eye popping headline appears to showcase a tempting opportunity that attracts him to engage with the website for a while.
Floating Customized Landing Page for Mesmerizing Entry
A visitor isn’t restricted to land on your website through a specific gate. The reverential attitude with which a person enters your website plays a major role in his eventual decision making. This is the main reason why most websites curate a landing page on their website to present themselves in a best possible way to form an impressive first impression straight away.
But the fact is that your visitors end up landing on your website through various sources. It would be hard to maintain healthy traffic if you allow visitors to enter through only one certain gate, your traffic will take a harsh beating in no time. Thus, it is better if you adopt a better option which you is more productive and precise in its approach.
The best possible option that you have is using customized landing page which can float on any page so that wherever the visitor lands on your website, he can get to see best of you and you can present best of yourself. This helps you show your landing page to any individual, either he is redirected through social media or ends up on a blog. Your website is prepared for every visitor with equal grace and with immediate priority as such.
Convenient Contact Us Form for More Sign up
The task of making a website turns fruitful only when if you can manage to influence more people and get their details for sales pitching and follow-ups. This helps any business attain healthy and genuine leads in abundant numbers.
For this very purpose, you are supposed to present a contact us form where you expect the visitor to leave his footprint to pursue further. But it is nobody will care to fill your form if you will ask the details about their grandparents and cousins. What’s the point of those details? Many times, I don’t fill the details if I feel it is too lengthy, subjective or irrelevant. And if you think it is a trait unique to me, you are wrong.
Try to incorporate a short simple and complementing contact us form which asks minimalistic details that serve your purpose. There is no need to know his blood group or academic studies to sell your product. make it minimalistic, uncomplicated and assistive to fill. It should just be enough for you to reach out to the customer for sales. That’s it. ask about his grandparent’s anything just because if it is named contact us form. If you want more people to fill your form, you better respect their time. Anyways, he never has the time to entertain your interest for wasting his time.
Constructively Tempting Call to Action
The basic way of sales approach which a website depends upon his call to action. If you have enough purpose behind your call, the visitor willingly pursues you further. But if you don’t care to excite the visitor while calling him to take an action, you are never going to be a meaningful choice for him. The way you propose your visitors makes a great deal of difference and it indeed influences your visitor which makes it easier for his conversion.
You can show these call to actions through different widgets which can be intuitively worked around for better impact. The popup menus, sidebars, headers, footers and many other tools are available to make your call to action sharply edged to get through the user interests and make him interested in doing business with you.
Personalized Content Discovery to Target User Intent
The most key aspect in conversion is user intent. If you can use it to your benefit than you are 50% closer to getting a conversion. User intent is crucial to make sure that he gets to see what he is seeking for.
When you target a user and entertain him to his interest, he will find you better than anyone else. It can actually make him biased. The more people relate to a product, the higher are your chances to convert him into your customer. The trust is greatly developed by using the intent of user while serving him on the website.
For instance you business has 3 products, A B, and C. When a customer arrives, you can easily track his interest through his footprint impressions and be sure that he has arrived looking for product B. Now if you show him B straight away, it can lead you to an immediate interaction for a better-targeted approach which is not even vague. And being honest enough, you can be manipulative with your approach.
As long as you get those conversions, I guess you are doing just fine. After all, your visitors come looking for a product, didn’t they? So why not show the hospitality to present it to them before they could even ask to a pleasant surprise. Such small things go a long way in scoring more conversions and if you attend these small things to perfection, your website will mean business.