Social Media

Why Is Social Media Important

In the old days, people were using door-to-door marketing to connect with the public. Today, we have an alternative without doing any effort, is Social Media.

Who’s trying to swim in a business world in the age of technology, social media presence is mandatory. But, rather than seeing it as an accountability, monitor it as a chance for augmenting your customer base, sprouting your business and hence, earning more.

In comparison with the traditional marketing, social media is a sterling way for businesses to supplement their exposure to the public at a much lower cost. By setting up an occupancy on social media platforms, can help you to target potential customers and make your brand more apparent. Additionally, the two-way communication expedited by social media can upgrade customer service and enables businesses to yield new information about their consumers.

Are you ready to start garnering the perks of social media for your business? Social media can help you line up the posts, engage with customers, and oversees your success.

As per the 2013 Social Media Marketing Industry Report, here are some facts showing the enormous role of social media in today’s business world:

    • A momentous 86% of marketers said that social media was substantial to their businesses.
    • 64%+ of marketers see lead generation benefits with social media, by spending as little as 6 hours per week.
    • 75% of marketers reporting definite results in terms of traffic boost as one of the major benefits of social media.
    • A significant 89% of all businesses reported an increase in their market exposure, that have a committed social media platform.
    • More than half of marketers who valued social media marketing for over 3 years reported the rise in sales over that period.

There was a time when social media was considered as the entertainment that “the kids” were using that businesses could never genuinely benefit from. Over time, the questioners were proved wrong.

In the 3 billion internet users, 2 billion of them have activated social media accounts. Popular social platforms have become marketing colossal, offering businesses valuable data about their customers and an absolutely free way to reach them.

If you’re thinking how social media can be a boon for your business, look no further. Here we have enlisted some benefits:

Inflation brand recognition and loyalty

A study by The Social Habit shows that 53% of people who follow brands on social networks are more steadfast to those brands.That means, through a presence on social media, you make it simpler for your customers to treasure trove and connect with you. By connecting with your clients on social media, you’re more likely to increase customer custody and brand loyalty.

Boost website traffic and search ranking

The biggest importance of social media is to increase your website traffic. Not only social media helps you to direct people to your website, but the more social media share you receive,the higher ranking you will gain.
For Example:
If there is ‘XYZ’ Company and everyone follows their tweets. It’s more likely to rank higher in google search engine.

Hence, social media channels are major generators that regularly bring traffic giant to your web page

Find out what your competitors are doing

Having the information of your competitors is possible with social media monitoring without doing any unethical act. This type of information will grant you to make strategic business decisions to stay forward of them.

Based on the search results, you can offer the missing criteria like product enhancements, service, or content.

Faster and easier content sharing

In the previous time, marketers have faced the challenge of assuring their content reached in the shortest possible time but with the help of social media, particularly when it comes to sharing content or content curation, all you need to do is share it on your company’s social network accounts.

Increase digital exposure

Social media leads to enormous exposure due to its worldwide access, sharing competencies, and extensive amount of daily users. It delivers rapid information in the digital marketplace.
You need to work hard if you are anxious to be found among the millions of sites on the web.
Statistics have proven that communicating in social media networks even 2-3 times per week can meaningfully raise your online existence in both the classical and digital market space, while you are forming new relationships outside the four walls of your office.

Social media can be a dominant marketing tool but it is not entirely risk-free. Beware from the negative publicity, by giving the quick response you can minimize the damage from the unfavorable comments.

  • Abhishek Verma

    Its true in social media is Platform where we can put our views.