For today’s sales environment, the first thing you should understand and have knowledge about the difference between online and offline sales. Yeah, you can do marketing in two ways in which online sales are more effective. In this article, we’ll see further, why should we go with online sales.
You may confuse because of the rapid downfall of the world economy, like many B&M and new start-ups ask themselves: To Be Online or Not to Be Online?
Once I read an article, there clearly mentioned the comment of a well-known industry observer is ‘companies that are not selling through the Internet by 2007 will probably become extinct’.
A survey conducted by Harris Interactive says that:
- The average growth of e-commerce is around 25 % per year.
- 81% of small businesses that have an online presence during last year’s holiday season reached new customers.
And by Gartner Research:
- Thirty percent of small businesses with a web presence and fewer than 20 employees now generate more than 25% of their revenue online.
Not enough to convince you? So, here are some more reasons why you should start online sales right now:
Per contact cost
Cost differ in online and offline because for offline sales you need both sales executive and the travel expense that costs $300-$500 but for online sales you need only a sales executive that costs $25-$30.
Convenient to the customer
Now the people are very busy in their own stuff. So they do prefer everything online and do not want to visit the showroom to make a purchase.
In this way, online sales give you the new height. For the online sales, the customer should have a website with a contact form. Now Your prospect is only one click away, they have to simply fill the contact form and collect every information that they want. They do not have to search market.
Online sales give the best customer support because now the executive can setup the automatic follow up and make your customer feel exceptional and unique. In online sales, you do instant call after generating the lead whether in offline sales you have to browse inventory.
By the online sales, you can target that audience who has the concern in your business. How ? Because only those visitors will give their details or contact you, who really want to purchase and interested in your goods and services.
24 hours business
Up to which extent your executives can do sales face to face? There will be a time limit and non-approachable location. In that case, what should you do? How would you sell your services or goods? And what if you want world recognition? You have to work 24/7 to connect with all of them but your team doesn’t able to do. This is the biggest advantage of online sales that are open 24 hours a day year round.
In order to make a sale, you need visitors to come to your shop. On the Internet, your shop could be only a click away from your prospective customers. With proper marketing, your Internet storefront can have more buyers than you ever can get in a brick and mortar shop. Now you can ultimately increase your return on investment (ROI).